13-Year-Old Fitness Directory Cuts Price 9.5% to $1.9M After 86 Days
Latest price drop: 9.5%, from $2.1M to $1.9M, a $200K reduction, for this running-content and race-directory business.
Timeline: First detected on DealSlide on June 27, 2026, at $2.1M. This is the first recorded price reduction after 86 days tracked, with the ask dropping to $1.9M on September 21.
The numbers at the new price: The business reports approximately $1.03M TTM revenue / $558K SDE, a roughly 54% SDE margin. At the $1.9M ask, that equals about 1.8x revenue and 3.4x SDE. The listing says revenue has more than doubled since 2022, while advertiser retention exceeds 75% for customers spending $1K+ annually and 95% for those spending $10K+.
On the price drop: DealSlide tracked the listing at the original $2.1M ask for nearly three months before this first reduction. The business is supported by seven part-time contractors, while both founders report approximately 10–20 hours of weekly involvement each.
The most important question to ask: What specifically drove the $200K reduction, and have revenue growth, advertiser retention, or founder involvement changed since the original $2.1M ask?
