$145,000
Custom-Designed Barefoot Footwear Built for Adults Seeking Pain-Free Movement
3-year-old DTC barefoot footwear brand on Shopify generating $1.28M in revenue with $77.6K trailing 12-month profit. Hybrid fulfillment model combining dropshipped catalog with exclusive custom-designed Fleya shoes. Serves 50,000+ customers including 25K email subscribers (32% open rate, 15% of revenue). Multi-season product range (everyday, training, outdoor, winter) targets professionals and older adults seeking foot health solutions at half the cost of premium competitors. Acquisition via Meta/Google Ads; retention via email. Never had a loss month. Significant growth potential in TikTok, YouTube, Amazon, native advertising, and affiliate channels.
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