Latest price drop: 16.7%, from $6M to $5M, a $1M reduction, for this SEO/AIO SaaS plugin serving a major CMS ecosystem.

Timeline: First detected on DealSlide on June 16, 2026, at $7.8M. This is the second recorded price reduction in 91 days, following a 23.1% cut to $6M in July. The current ask is now 35.9% below the original price, a cumulative reduction of $2.8M.

The numbers at the new price: The business reports $1.6M TTM revenue / $1.2M TTM profit, a 75% margin, alongside $1.5M ARR and 155% annual growth. At the $5M ask, that equals roughly 3.1x revenue and 4.2x profit. The listing also reports 5,000+ paying customers, 50,000+ total users, and 3–5% churn trending downward.

On the price drop: DealSlide has now tracked the ask moving from $7.8M to $6M to $5M in roughly three months, with no pending period recorded between those reductions. The listing is also Under M&A advisory on Acquire, meaning the listing is being managed by a professional M&A Advisor through Acquire.

The most important question to ask: What specifically drove the $2.8M cumulative reduction, and have ARR, profit, churn, or the contribution from the merged attribution product changed since the original $7.8M ask?