Price drop of 23.1%, from $7.8M to $6M, a $1.8M reduction, for this AIO/SEO plugin serving users of a major CMS platform. This is the first recorded reduction.

Timeline: First detected on DealSlide on June 16, 2026, the price was reduced on July 23 after 37 days on the market. A cut of this size so early suggests the seller and advisor are resetting expectations rather than waiting for a longer market test.

The numbers at the new price: The business reports $1.6M in TTM revenue and $1.2M in TTM profit, representing a 75% margin. The new asking price equals approximately 3.8x revenue and 5.0x profit.

On the price drop: The lower valuation is more approachable, but 5.0x profit still assumes buyers are comfortable with the quality and durability of the recent growth. The financial presentation also needs clarification: the broker headline cites $1.95M ARR, 187% three-year CAGR, and 131% year-over-year growth, while other figures presented for the deal include $1.5M ARR and 155% annual growth. Revenue also comes from three streams: the core plugin, a merged ad-attribution product reportedly contributing $500K in ARR, and SEO course sales. Buyers should not underwrite the full business as one recurring SaaS product without separating those streams.

The most important question to ask: Can the seller reconcile the different ARR and growth figures and provide monthly revenue, profit, and customer retention broken out by the core plugin, ad-attribution product, and course sales?