Nearly 3-year-old sleep and wellness DTC brand listed at $7M, or 0.3x revenue and 3.9x EBITDA, on $23.25M revenue and $1.82M EBITDA.

The numbers: Margin is 7.8%, so buyers should review ad efficiency, contribution margins, refunds, inventory costs, and the impact of higher customer acquisition costs.

How it works: The brand sells grounding bedding through Shopify and Amazon. Over 90% of revenue comes from the US, with a $210 AOV and 200K+ customers. Its owned audience includes 800K+ email subscribers and 350K+ SMS contacts, which generate more than 27% of revenue.

What stands out: The business reached significant scale in under three years.

Worth asking: How are Meta and Google ads performing? Are CAC and creative fatigue rising? Buyers should also compare Shopify and Amazon margins, review supplier and inventory needs, confirm compliance for grounding and wellness claims, and ask why the seller is exiting so soon after launch.