6-year-old digital gaming business listed at $1.5M, or 0.7x revenue and 1.5x profit, on $2.23M revenue and $1M profit.

The numbers: Margin is 45%. The low multiple may reflect the recent profit increase and reliance on specific games and platforms.

How it works: The business sells digital items for three popular games, with most sales coming from one title. Custom software creates and delivers items quickly. Nearly 50% of customers are repeat buyers, LTV is $57.50, and refunds are 0.3% of revenue.

Audience and acquisition: Sales come mainly from Meta, Google, and Reddit ads, supported by 500K+ social followers and a 118K email list.

Operations: An 11-person team handles ads, fulfillment, and software support. The owner works about 3 hours per week.

Worth asking: How much revenue comes from each game? How exposed is the business to game updates, publisher enforcement, and paid ads? Buyers should also confirm the software and team can transfer. The deal is not SBA-eligible, though the seller may offer flexible terms with most cash paid at closing.