9-year-old WordPress plugin portfolio listed at $1.1M, reduced from $1.3M, or 2.6x revenue and 2.9x profit. Flippa shows $31.6K monthly profit, or about $379K annualized, at a listed 90% margin.

How it works: The portfolio includes established plugins with 50K+ active installs, $100K+ ARR, 150K+ email subscribers, and 115K+ monthly page views.

What stands out: Aged WordPress assets, recurring revenue, high margins, a large owned audience, and a $200K price cut.

Worth asking: How do revenue and profit split by plugin? What share comes from subscriptions versus one-time licenses? Buyers should also review churn, support needs, update workload, traffic sources, why the seller is exiting, and whether they plan to build competing WordPress tools.