Latest price drop of 32.5%, from $4.0M to $2.7M, a $1.3M reduction, for this 9-year-old SEO and performance marketing agency. The new ask is also 10% below the $3.0M price DealSlide first recorded when the listing was detected.

Timeline: First detected on DealSlide on May 28, 2026. The price increased 33.3% from $3.0M to $4.0M the following day, then stayed there until the 32.5% reduction on August 24. This is the first recorded price cut, but the second price change overall.

The numbers at the new price: DealSlide reports approximately $3.86M annualized revenue / $678.9K annualized profit, putting the $2.7M ask at roughly 0.7x revenue and 4.0x profit. Flippa shows an 18% profit margin, while the listing description separately cites a 25.2% adjusted EBITDA margin, so those margin figures do not fully reconcile. The agency has a 33-person team, 40+ annual client contracts, and 98–99% of revenue comes from recurring monthly retainers.

On the price drop: A 32.5% cut after nearly three months at $4.0M could mean the seller and broker received pushback at the higher valuation, are becoming more flexible on price, or something in the business has changed. Notably, the new ask lands at 4.0x Flippa's displayed annualized profit, the bottom of the listing's stated 4x–5x adjusted EBITDA target.

The most important question to ask: Why was the price raised from $3.0M to $4.0M immediately after the listing was detected on DealSlide, and what specifically prompted the move down to $2.7M now?