Empire Flippers$950,000
$1,260,000
This Shopify-based eCommerce business operates in the education and professional training sector, selling digital and printed study materials tailored to students and professionals within specialized healthcare certification tracks. Products are delivered primarily in PDF, ebook, and printed workbook formats, creating a highly scalable business model with minimal operational complexity and no inventory risk for the digital portion of the business.
Customer acquisition is driven predominantly through Facebook Ads, supplemented by Google Ads and supported by email marketing through Klaviyo. The business has developed a proven paid advertising system generating strong annual revenue, supported by a customer base of over 30,000 buyers and an established owned email audience. With an average order value of approximately $130 and a near-zero chargeback rate, the business benefits from strong customer intent and favorable unit economics.
Operations are lean and highly manageable, requiring approximately 10 hours per week of owner involvement. The business is supported by a small team consisting of one customer support agent and two freelance video editors working on a per-project basis. All team members are available to continue working with a new owner, ensuring continuity and a smooth transition.
The business benefits from niche-focused educational content, digital delivery infrastructure, and streamlined operations with no fulfillment complexity beyond printed materials. In addition, the seller is offering 12 months of ongoing consulting support through monthly sessions to assist with operational handover, advertising continuity, and strategic guidance post-acquisition.
Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.
The asking price was reduced 24.6% from $1.26M to $950K, a $310K cut. This is the second reduction, bringing the price 32.1% below the original $1.4M ask.
Timeline: First detected on DealSlide on May 7, 2026, the price dropped 10% to $1.26M on June 1. The second reduction was posted on August 5, roughly 90 days after listing.
The numbers at the new price: The business reports $2.10M in annual revenue and $433.3K in annual profit, with a 21% margin. At $950K, it is priced at 0.5x revenue and 2.2x profit. The owner spends about 10 hours per week, supported by one customer-service agent and two freelance video editors.
On the price drop: Two reductions totaling $450K represent a meaningful valuation reset. The headline multiple now looks low, making it especially important to verify whether revenue, profit, customer-acquisition costs, or paid-ad performance have weakened since the original listing.
The most important question to ask: What changed in the business or buyer feedback since May that led to the second price reduction?
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