Significant price drop of 14%, from $750K to $645K, a $105K reduction for this 4-year-old Shopify SaaS app.

Timeline: First detected on DealSlide on April 30, 2026, and reduced on July 13 after 74 days on the market. This appears to be the first recorded price reduction.

The numbers at the new price: The listing reports approximately $148K in annual revenue and $125.8K in annual profit, based on $10.5K in monthly profit and an 85% margin. The new price equals approximately 4.4x revenue and 5.1x profit. The app also reports 3,060 active subscribers, 4% churn, and fewer than 20 hours of weekly support work.

On the price drop: The seller cut the price after roughly 2.5 months, but the app is still priced above 5x annual profit. The lower price may reflect more seller flexibility, buyer resistance to the original valuation, or a change in recent performance.

The most important question to ask: What prompted the price reduction, and have revenue, profit, subscriber count, or churn changed since the original listing?