Scalable multi-channel electrolyte brand delivering recurring wellness hydration

This lean, multi-channel DTC brand operates in the high-growth functional wellness category, offering premium electrolyte supplements for hydration, recovery, and daily energy. With a China-based manufacturer, 3PL fulfillment in the UK and UAE, and a sub‑15 hour weekly workload, the business runs efficiently across three markets.

Driven by Meta, Google, Amazon, and 32.5% organic revenue, the brand has a 21% repeat rate, 40,000+ email subscribers, and ~$50K subscription MRR. Unit economics are strong (LTV/CAC ~2.9x; 25% net margin).

Key Highlights ✅ $2.8M TTM revenue; $738.7K TTM profit
✅ 26% net margin; $40 AOV; $26 CAC
✅ ~$50K+ billed MRR; 21% repeat rate
✅ 32.5% organic revenue; 40,000+ email database
✅ Operates UK (90%), UAE (8%), US (2%)
✅ $60K inventory; 4–6 week lead time; no MOQs
✅ Clear levers: TikTok Shop, US/Canada retail, retention flows, new SKUs
✅ Launched Feb 2024; fully documented, transferable systems