5-Year-Old Auto Parts Business Cuts Price Again to $231K After Four Reductions
Another 5% price drop, from $243K to $230,850, a $12,150 reduction, for this Shopify used-OEM auto parts business. The asking price is now 42.3% below the original $400K, after four recorded cuts.
Timeline: First detected on DealSlide on April 13, 2026, 122 days ago. The price dropped from $400K to $300K on May 26, then to $270K on July 29, $243K on August 4, and $230,850 on August 12. That is three reductions in just 14 days.
The numbers at the new price: $224K annual revenue / $106.2K annual profit, a 47.4% profit margin. At the new asking price, that works out to roughly 1.0x revenue and 2.2x profit. The business is owner-operated, with the seller primarily handling sourcing and oversight.
On the price drop: The recent pace matters more than the latest 5% cut by itself. After holding at higher price points for most of the listing period, the seller has now reduced the ask three times in two weeks, which suggests a meaningful change in pricing expectations.
The most important question to ask: Why has the price been cut three times since July 29, and did anything change in revenue, profit, inventory, or operations during that period?