Latest price drop: 5.7%, from $891K to $840K, a $51K reduction, for this 4-year-old UK citizenship test-prep app on iOS and Android. This is the third recorded price cut in 160 days, bringing the ask down 16% from the original $1M.
Timeline: First detected on DealSlide on March 25, 2026, at $1M. The seller has now reduced the price three times, with cuts in April, July and the latest move to $840K, for a cumulative reduction of $160K.
The numbers at the new price: The app reports average monthly profit of $19K at a 40% margin, implying roughly $570K annualized revenue / $228K annualized profit. At $840K, the ask is about 1.5x revenue and 3.7x profit. The app also reports 434K+ lifetime downloads, roughly 10K monthly downloads and 289% YoY growth, making the continued repricing notable despite the reported user growth.
On the price drop: The latest 5.7% cut is modest on its own, but the broader pricing history matters more: three reductions over roughly five months with no recorded sale. The business is now $160K below its original ask while still reporting 289% growth, so buyers should understand whether the issue has been valuation, earnings quality, app economics or something else in diligence.
The most important question to ask: What buyer feedback has driven the three reductions from $1M to $840K, and how does the reported 289% YoY growth translate into actual monthly revenue, profit and paying-user growth?
