Profitable Australian-Made Men’s Underwear Brand | 48% Repeat Rate | Lean Shopify Ops

A premium essentials brand, the business has generated $151k TTM revenue and $15.8k TTM profit, supported by strong gross margins, loyal customers and established local Australian manufacturing.

The brand has served 5,000+ customers with an owned audience across email, SMS and social, and benefits from growing consumer demand for premium comfort basics and Australian-made products.

Current owner operates the business part-time and is transitioning focus to another venture, creating a strong opportunity for a hands-on buyer, even first timer or strategic operator.

Operational Ease:

• Lean SKU count
• Shopify-native
• Low customer support volume (10 - 20 tickets a week)
• Documented suppliers
• Owner operated part-time (2 - 3 hours a week)
• Simple handover available. All systems documented on Notion etc.

Growth Opportunities:

• Introduce auto-replenishment subscription for repeat customers
• Scale Meta ads account (Currently at $30 - $100 a day spend)
• Expand into Asian, USA and Europe markets. Quality Australian made product.
• Wholesale to independent menswear / tourism stores