Significant price drop of 41.2%, from $8.5M to $5M, a $3.5M reduction, for this 14-year-old fully remote B2B digital marketing agency. It is the first recorded price cut after 233 days tracked by DealSlide.

Timeline: First detected on DealSlide on January 5, 2026, at $8.5M, where the ask remained for more than seven months before the August 26 reduction. Rather than a series of smaller adjustments, the seller moved directly to $5M in a single cut.

The numbers at the new price: The agency reports roughly $2.9M annual revenue / $1.65M SDE, a 57% margin, putting the new ask at about 1.7x revenue and 3.0x SDE. At the original $8.5M price, those same earnings would have implied roughly 2.9x revenue and 5.2x SDE, so the valuation has changed materially. About 80% of revenue is recurring or contract-based, with roughly 30 clients, six employees and two NBA teams among the client roster.

On the price drop: The combination of a $3.5M one-time cut, seven months without a prior reduction and a new multiple of roughly 3.0x SDE is what stands out. The financial profile itself remains notable for an agency: 57% SDE margin and roughly $2.3M of recurring or contract-based revenue based on the reported 80% mix.

The most important question to ask: What specifically prompted the move from $8.5M to $5M after 233 days, and have revenue, client retention, owner involvement or any major contracts changed since the original valuation was set?