Price reduced 33.3%, from $600K to $400K, a $200K total drop, for this 5-year-old creator-led viral media brand.

Timeline: First detected on DealSlide on Dec. 29, 2025. The price fell to $540K on Jan. 12, $490K on Jan. 18, and $400K on Jun. 16. The latest cut was 18.4%.

The numbers at the new price: Based on $142.9K annual revenue and $141.6K annual profit, the listing is about 2.8x revenue and 2.8x profit.

On the price drops: The brand has 9.37M followers and subscribers across YouTube and social platforms, with about 1.8K posts. Three reductions in roughly six months are the main signal.

The most important question to ask: What caused each price cut? Buyers should also confirm whether revenue, posting activity, and audience engagement have changed, how transferable the audience is, and how much earnings depend on active posting, sponsorships, Shorts, platform bonuses, or one-off product sales.