This dropshipping business, launched in September 2022, operates in the home niche. The Shopify-based brand specializes in modern, designer-style lighting, offering products such as chandeliers, pendant lights, ceiling fixtures, and lamps. It differentiates itself by allowing customers to customize key features of each piece and by sourcing directly from a vetted group of established manufacturers, ensuring high-quality products at competitive prices. The business has performed strongly over the past year, demonstrating solid year-over-year revenue growth, healthy profit margins of around 20%, effective marketing campaigns with low average customer acquisition costs, and excellent customer reviews on Trustpilot.

The Seller dedicates approximately 6 hours per week to the business, primarily overseeing strategy, financial performance, supplier relationships, and marketing. A team of three virtual assistants based in the Philippines works a combined 50 hours per week and handles all day-to-day operations, including customer service, supplier coordination, order tracking, and returns processing. The business sources products from 8–10 core suppliers based in China, with all orders fulfilled directly by these suppliers using trusted logistics agents to manage fulfillment and shipment.