Latest price drop: 18.4%, from $980K to $800K, a $180K cut. This is the fifth reduction in 287 days, taking the ask down roughly 64% from the original $2.22M.

Timeline: First detected on DealSlide on November 19, 2025, at $2.22M. The seller has now cut approximately $1.42M from the original ask.

The numbers at the new price: The business reports $731K TTM revenue / $190K TTM profit, a 26% margin, putting the $800K ask at about 1.1x revenue and 4.2x profit. It also reports $461K ARR, 5,500+ paying subscribers and 30K MAU. The key number to reconcile is ARR, which sits about 37% below TTM revenue.

On the price drop: Five cuts from $2.22M to $800K make pricing the main story. The listing is also Under M&A advisory on Acquire, meaning the listing is being managed by a professional M&A Advisor through Acquire.

The most important question to ask: What drove the $1.42M total reduction, and why is $461K ARR materially below $731K TTM revenue?