This business was started in 2021 and operates a niche membership-based platform dedicated to assisting medical students at a specific stage of their educational/employment journey in the USA. The platform currently boasts around 150 active subscribers, divided into standard, premium, and unlimited subscription tiers, contributing to a high lifetime value (LTV) of at least $230 per subscriber. While there is a higher-than-average churn at around 14-15%, this is expected given that the service provided is tied to a specific, non-repetitive stage of one's career.

The seller's main focus is to manage ads and research new posts to add to the site's database. They note that these tasks become more important at the start of the calendar year due to seasonality associated with the niche. Otherwise, the seller believes this is a very passive business.

Disclaimers:

A secondary domain is included in the sale. The business was initially started on this domain and transitioned to the current domain in 2022. There are some remaining subscribers generating revenue on the previous domain.

If the Buyer has a legal entity in the same country as the Seller, then the Stripe account can be transferred. If the Stripe account cannot be transferred, a manual process is available for transferring subscribers, facilitated by EF and Stripe Support. There is a small risk that not all subscribers will migrate correctly.

This business uses Paid Memberships Pro for recurring subscriptions. Paid Memberships Pro does not support direct subscription migration between Stripe accounts, requiring subscriptions to be cancelled and recreated, which may result in temporary payment disruption, subscriber churn, and reduced recurring revenue.