This Duolingo-style language learning platform, established in early 2018, specializes in an underserved European language with limited coverage on mainstream language platforms. The business operates on a subscription model with approximately 800 active subscribers. Key operating metrics include a long average subscription duration of over 12 months and a realized average monthly churn rate of approximately 6%. Customer acquisition costs are minimal, with the application benefiting from strong organic search rankings for relevant keywords. The business has maintained highly stable and moderate revenue growth over the past three years, holding a dominant position within its specific language niche.

The current Seller's involvement is minimal, requiring less than two hours per week for performance monitoring, minor software updates, and coordination with two freelancers who manage content development. The platform is built on a custom framework utilizing ASP.NET Core, SQL Server Express, Azure APIs, and the Stripe API for payment processing. While currently focused on a single language, the underlying framework is designed to facilitate the addition of other language courses, offering significant potential for expansion. The Seller is presently developing a second language course on the platform, which a Buyer could choose to continue.

Disclaimers:

If the Buyer has a legal entity in the United Kingdom, then the Stripe account of the business can be transferred. If the Stripe account cannot be handed over, there is a manual process for transferring subscribers, facilitated by EF and Stripe Support. There is a small risk that not all subscribers will migrate correctly.

The Seller primarily utilizes the Plausible platform for traffic analytics. While Google Analytics has been connected and its data can be reviewed, it is incomplete and fragmentary. Please contact the Seller directly to obtain the complete and accurate traffic analytics data from the Plausible platform.

Revenues and costs associated with the second language course have been excluded. A Buyer may opt to continue to develop or cancel this second course.

Due to tax considerations, the Seller is currently open only to offers from Buyers with a business entity and not purchasing the business under their individual names.