This listing is for a bundle of three newsletters, driving traffic to two websites, all in a similar political/news/information niche. The newsletters grab attention via well-designed polls and news, which have a high click-through rate to the websites. Revenue is mostly generated by display ads, both on the site and in the newsletters. Combined, the newsletters have over 59,000 active subscribers, each with their own open rates in the 14-21% range and click-through rates in the 17-21% range.

With two sites included in the sale, revenue is diversified with a 60/40% in terms of contribution/importance of each site to total revenue. Interestingly, the newsletters are responsible for almost all traffic, with "Direct" /"unassigned" / "referral" being the main traffic source seen in Google Analytics. New subscribers can be gained by running ads, with the seller seeing a 19% conversion rate on current ads.

Disclaimers:

The seller notes that their Google Analytics may have been bugged during an integration with Cloudflare. As such, the traffic data shown may currently under-represent traffic to the sites.

This business is not SBA eligible.