Launched in 2016, this Display Advertising site operates in the home and garden niche, offering ideas and inspiration for outdoor landscaping, home décor, and DIY improvements. The business benefits from a highly diversified traffic profile, evergreen content, and strong engagement from social platforms with 30k Pinterest followers.

The site generates 96.35% of revenue via Mediavine Pro, with 3.39% from Sponsored Posts and 0.26% through Amazon US. Pinterest drives the majority of traffic (60.64%), followed by Direct (25.91%) and Organic Search (12.21%). Traffic is well-distributed, with the top three pages contributing only 6.34% of total visits, indicating low dependency on any single content piece. Content is produced by a long-term freelance writer based in the Philippines, who is open to continuing with the new owner at $12 per 1,000 words. With its established presence, scalable operations, and room for SEO optimization, this business presents a compelling opportunity for buyers seeking a semi-passive content site in a popular and growing niche.

Disclaimer:

The site is part of the Mediavine Pro program, meaning the buyer will have to reapply to the program during the transfer. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. Please reach out to our team for further details.