Calendly alternative: online booking/scheduling tool. Working product, no revenue, low running costs

PLEASE NOTE: This is a pre-revenue acquisition. $0 revenue, just a product (asset) acquisition.

Key points:

• Low running costs ($20/mo for DigitalOcean, $15/mo Postmark)
• Viral loop (users send emails through product → their attendees find out about product)
• Huge industry/TAM (2.5 billion+)
• Great head start for building a company with 4 or 5 digits MRR: $X,XXX/mo or $XX,XXX/mo… and beyond
• Could be a good fit as well for a technical founder
• SEO Foundation: the website has a set of already-ranking articles and pages, created with MRR-building in mind.

One big advantage of being in this space (online scheduling tool) is the viral loop: people send emails through the tool (the calendar invites) → their attendee find out about the tool → “free marketing”, lower CAC etc.

However, virality + low user base can lead to nothing.

Virality + an established user base → that’s when the viral loop kicks in.

Hence we planned selling access via one-off fees to accelerate the growth of the user base. Our thinking was that later on we’ll switch into subscriptions → turn to MRR.

Why one-off? People have more incentive, LTV is captured upfront, etc. We looked at it as funding from our clients.

Combined with a focus on SEO, the plan was to keep on building the product, while the flywheel kept having users come through. And it did.

However, unexpected positive changes meant we do not have the bandwidth to make the switch anymore, as we have bigger opportunities in our hands.

Ideally, we hand over the company to someone capable to take it to the next level - we don’t need to have a say in how it’s managed, run etc.

Product-wise, the app can be tested for free - we’ll send you a link after NDA is signed.