Online Businesses For Sale

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Amazon FBA
$40,000

4 months ago

Established Amazon FBA fitness brand with a 20+ year proven reputation, offering patented and trademarked premium resistance bands and suspension trainers. The business includes approximately $100K USD in retail-value inventory, ready for immediate sales, and presents strong growth and scalability opportunities Business Overview Astone Fitness Ltd. is a long-established Canadian fitness eCommerce company with over 20 years in the market, known for its patented and trademarked product lines: Ripcords® and The Human Trainer®. Operating globally through Amazon FBA, DTC eCommerce, and wholesale channels, the business has generated over $500,000 in historical annual revenues and continues to offer valuable IP, brand equity, and turnkey infrastructure. While the current owner has intentionally scaled down operations due to personal relocation and time constraints, the business remains a highly defensible, scalable asset ready for reactivation and growth. Key Financials (Trailing Twelve Months ending December 2025) Revenue: USD $34,663.06 Profit: USD $911.13 Monthly Revenue: USD $2,800 (avg) Peak Revenue Month: October 2025 — USD $9,624 Inventory Value: USD $30,000 (excluded from list price, negotiable) Product Portfolio & Intellectual Property Astone Fitness owns two flagship product lines, both supported by a robust IP portfolio: Ripcords® Resistance Bands Trademarked in the U.S. and Canada with 20+ years of brand presence. Ripcords® are widely recognized, with historical popularity among fitness professionals, military clients, and home users. The Human Trainer® Suspension System Protected by a U.S. utility patent covering its dual anchor design. This product provides unique value within the suspension training market and is trademarked in the U.S., giving the brand a legally protected advantage. Both product lines include optimized Amazon listings, custom packaging, and branded visual assets. Their associated intellectual property — including trademarks and a U.S. patent — is included in the sale. Operations The business is built for operational efficiency. Fulfillment is handled by Amazon FBA, while the DTC website runs on WooCommerce. Seller involvement is minimal and mainly limited to stock oversight and supplier coordination. Standard Operating Procedures (SOPs), supplier contracts, and platform integrations (e.g., Amazon, eBay, PayPal) are in place for seamless ownership transfer. Digital Assets & Online Presence The asset package includes a valuable domain portfolio, product visuals, and an engaged email list: Social Media Presence: Facebook – 1,500 followers Instagram – 938 followers X (Twitter) – 2,645 followers YouTube – 697 subscribers Email Subscribers – 20,000+ Domains (Included in Sale): Core: thehumantrainer.com, ripcords.com, ripcords.co.uk Supplementary: exercisecords.com, flexcords.com, pricepointfitness.ca/.com These domains provide an SEO advantage, international expansion support, and brand protection. Digital Assets: Includes all media (images, videos, product graphics), 21 professional fitness eBooks, and marketing files housed in Dropbox. Revenue Breakdown & Historical Performance While revenue was intentionally paused in recent years, historical P&L data shows consistent multi-channel performance. Notably, in October 2025, a reactivation of wholesale efforts drove nearly $10K in revenue. Similarly, spikes in March and June indicate the business responds positively to even modest sales effort. Sales Channels Amazon FBA – Core revenue channel, across U.S. and Canada marketplaces Direct E-commerce – www.thehumantrainer.com, supporting higher-margin sales Wholesale – Established client list including gyms, trainers, and retail outlets in North America eBay and Walmart accounts included Assets Included in Sale All brand trademarks (Ripcords®, The Human Trainer®) One U.S. patent for suspension system Amazon and e-commerce seller accounts Complete digital media library Domain portfolio (including ripcords.com and thehumantrainer.com) Customer and wholesale email lists Three months of post-sale transition support Growth Opportunities Marketing Reactivation: SEO, PPC, social, and influencer campaigns have been dormant but previously effective Wholesale Relaunch: Strong B2B contacts exist and can be re-engaged Product Expansion: Opportunities to introduce new lines or accessories under existing brands International Expansion: Leveraging .co.uk domains for UK/EU growth Licensing Potential: Monetize patents and trademarks through licensing deals Why Acquire This Business? This is a rare opportunity to acquire a globally recognized fitness brands with strong IP protection, minimal operational requirements, and proven market demand. The asset base — including domains, IP, and digital content — offers substantial built-in value. With renewed focus, a buyer can revive the business to its historical revenue levels and beyond. Whether you’re an investor, fitness entrepreneur, or Amazon operator, Astone Fitness Ltd. represents a turnkey, brand-driven growth opportunity..

Multiple
43.9x
Revenue
$34.7K/yr.
Profit
$911/yr.
Niches
Health & Fitness
Investors Club
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eCommerce
$10,400,000

11 months ago

Growing EU-based running goods retailer doing $18.4M+ in sales from 2 e-commerce platforms and 4 physical stores! Business Start Date: 8/1/2012 Business Location: Germany Business Price: €10,400,000 EUR Percentage Being Sold: 75-100% Employee Number (Inc. Owners): 55 Business Model: e-Commerce (87.6%-92%) + Retail (8%-12.4%) Industry: Running Products (Shoes, clothing, accessories) Inventory Included: €2,524,334.73 EUR (as of August 2025) Gross Sales (2024 - Before Returns) : 24,369,343 EUR Net Sales (TTM): €21,097,766.60 EUR Net Profit (TTM): €587,101.39 EUR Total Rent Payments (yearly): 283,745.04 EUR Sales Source Breakdown: 87.6% of Sales are from 2 eCommerce stores and 12.4% are from 4 physical retail stores (92% of sales are eCommerce pre-returns) Business Multiple (TTM Net Sales): 0.49x Business Multiple (TTM Profit): 17.71x YoY Revenue Growth Rate: 14.53% YoY SDE Growth Rate: 349.20% Social Media Followers: 17,550+ Paying Clients (Lifetime): 900,000+ Customer Email (Lifetime): 291,500+ Main Website Visitors (TTM): 3,400,000+ Main Website Pageviews (TTM): 26,000,000+ Tag Line: Growing EU-based running goods retailer doing $21M+ in sales from 2 e-commerce platforms and 4 physical stores! ____________________________________________ The business is the largest running specialist in Germany, operating two thriving online stores and four physical retail locations. With nearly 1 million lifetime customers and an expanding European footprint, the business is well-positioned for growth through internationalization, enhanced marketing efforts, and e-commerce optimization. Investment Highlights Market Leader: Largest running specialist retailer in Germany with a loyal customer base. Omnichannel Sales: Revenue streams from four physical stores and two e-commerce platforms. Scalable Growth: Expansion into Bulgaria and broader European markets. Proven Financial Performance: 3-year revenue growth from €15M to €20M. Loyal Customer Base: 900,000+ customers with 42% retention in physical stores and 18% in e-commerce. Well-Structured Operations: Experienced core team ensures a smooth transition for new ownership. Owner Flexibility: Owner is open to advisory role post-sale for continuity. Business Overview The business was founded as a small retail operation and has grown into Germany’s largest specialist in running products. The company operates four specialty running stores located in Germany, and two successful e-commerce platforms. With over 500 orders processed daily, the company has solidified itself as the go-to destination for running gear in Germany. To counter a recent supplier loss, the business is expanding into Bulgaria with a new online platform which will launch in March 2025. Financial Performance Revenue Growth Rate: 14.53% Profit Growth Rate: 349.20% 12-Month Revenue Projections: €24,163,829.50 12-Month Profit Projections: €2,637,285.47 Projected Revenue Multiple: 0.43x Projected Profit Multiple: 3.94x Annual Sales (€) 2018: 6.06M 2019: 10.38M 2020: 14.96M 2021: 15.06M 2022: 14.44M 2023: 19.45M 2024: 18.54M 2025: 21.1M Profit (€) 2018: +59,495 2019: +85,467 2020: +86,623 2021: +866,568 2022: -447,936 2023: +71,573 2024: +130,000 2025: +587,000 Key Financial Metrics Revenue Multiple: 0.49x SDE Multiple: 17.71x Growth Opportunities International Expansion: Entering new markets, starting with Bulgaria. Improved Digital Marketing: Leveraging SEO, influencer partnerships, and performance marketing. Optimized Customer Retention: Enhancing loyalty programs to increase repeat purchases. Supply Chain Optimization: Leveraging bulk purchasing and regional distribution hubs. Product Line Expansion: Introduction of exclusive product lines and high-margin accessories. Marketing & Sales Current Strategies: Google/Bing Ads Social Media Marketing (17,500+ followers) SEO & Affiliate Marketing Newsletter Marketing Customer Acquisition Cost: Online: 15-20% of revenue Brick-and-mortar: 1-2% of revenue Average Revenue Per User (ARPU): €150-200 Operations & Team Employees: 55 (25 full-time, 5 part-time, 25 mini-jobbers, 2 trainees) Key Management: CEO (€10,000/month), COO (€6,000/month), Department Heads (€4,000-4,500/month) Technology Stack: Magento (e-commerce), Ecos System (ERP) Competitive Landscape The business maintains a competitive edge through its well-established market presence, exceptional service, and a balance between competitive pricing and quality offerings. Recent market trends include the rise of carbon shoes and increased interest in trail running, areas where the company has growth potential. Ideal Buyer Profile Strategic Buyer: A company looking to establish a strong foothold in the running retail market. Private Equity: A group with experience scaling e-commerce and omnichannel retail operations. Industry Expert: A buyer with experience in international retail expansion. Transaction Details & Seller Involvement Ownership Stake Available: 75-.

Multiple
15x
Revenue
$24.9M/yr.
Profit
$692.8K/yr.
Niches
Health & Fitness
Investors Club
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