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Single-SKU DTC brand selling side-zip compression socks to adults 55+, through one Shopify store since October 2025, acquired almost entirely via Meta ads with Klaviyo email retention and zero inventory risk (dropship). Trading since 14 October 2025; figures cover launch to 30 September 2026. Sells primarily to US customers.
Direct-to-consumer e-commerce brand selling compression legwear for women aged 50 and over, sold through a single Shopify store into four English-speaking markets. It generated approximately $18.7M of net sales and $3.7M of EBITDA in the twelve months to July 2026, reflecting an EBITDA margin of roughly 20%, a gross margin of approximately 72% and net sales growth of about 260% versus the prior period. Gross sales and EBITDA increased in each of the last seven quarters. Growth has been driven by paid acquisition across Meta, Google and AppLovin, with advertising representing just under half of net sales and personnel and software costs below 5% of revenue. The brand is run by a streamlined remote team of 21 employees across marketing, operations and finance, supported by five agency partners. Documented processes and clear ownership mean the operation transfers intact. The brand benefits from a growing base of repeat purchasers and a strong online reputation supported by a large volume of positive customer reviews.