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A profitable, founder-built precision-nutrition platform that has sold its core product every day for eight years. The company translates a customer's DNA into a practical, personalized way of eating. A proprietary algorithm classifies each customer into one of twenty named diet types, then generates a personalized meal plan and nutrition protocol built around how that individual actually metabolizes fat, carbohydrate, protein, caffeine, histamine, and dietary cholesterol. On top of that core sits a growing library of premium health reports — cardiovascular, methylation, micronutrient, longevity, sleep, and more — sold as an annual membership currently held by approximately 1,000 members, plus a branded supplement line matched to the genetic results. This is a product with demonstrated durable product-market fit. It launched in 2018, has served thousands of customers, and has generated revenue continuously since. The twenty-diet-type framework is what customers connect with, talk about, and return for: an identity and a plan rather than a raw data dump. Customer acquisition runs on SEO, organic search, email, and word of mouth, supported by HSA/FSA eligibility and inbound demand from clinics and integrative-medicine practitioners. The business is profitable and capital efficient. Revenue grew from under $60,000 to $555,300 in three years while remaining profitable every year. In 2025 it generated $327,200 in seller's discretionary earnings — a 59% SDE margin — on a fully remote operation with no full-time employees and approximately 79% gross margins. The platform has also proven it can extend. A 2025 supplement line and a 2026 environmental-genomics release were both built and shipped on modest budgets using the existing architecture, and a consented research cohort has been accumulating alongside the core business. These represent optionality on top of a proven cash-generating core. Highlights: $555,300 revenue in 2025 | $327,200 SDE | 79% gross margins Eight consecutive years of sales on the core DNA nutrition product, launched 2018 110% three-year revenue CAGR (FY22 $58.5K → FY25 $555.3K); SDE up from $29.9K to $327.2K Proprietary twenty-diet-type taxonomy built on 200+ vetted genetic factors, each carrying an internal Science Grade derived from a two-year peer-reviewed literature review AI engine generating personalized meal plans and nutrition protocols directly from genetic results Approximately 1,000 members paying annual fees — an established subscription layer built without a dedicated conversion program Two acquisition paths into the core product: physical test kits fulfilled through a CLIA-certified lab, and near-zero-COGS analysis of raw data uploaded from 23andMe and Ancestry 2025 supplement line with repeat-purchase behavior Demonstrated B2B demand from wellness clinics, IV clinics, functional-medicine providers, and physicians Strong SEO, low CAC, HSA/FSA eligible Lean and remote: owner part-time plus four independent contractors, no physical overhead Consented, transferable genome + environment research dataset — a monetization path not yet activated
Well established subscription based business operating since 2016 in the wellness category. The business was founded to help wellness practitioners create professional, engaging content without having to start from scratch. Over the years it has evolved into a comprehensive content membership that combines educational resources, customizable content, and built-in marketing guidance to help members consistently attract and nurture clients while saving significant time. This business is a great opportunity for someone that wishes to work from home and manage this business remotely. Customers are located throughout the United States and Internationally, rather than being concentrated in one geographic area. The ideal owner would have experience with either online businesses, digital marketing or subscription based businesses.