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Most coaching businesses chase clients. At this one, clients book themselves. A recorded webinar runs once or twice per week, shows business owners earning $10,000 or more per month how to generate LinkedIn leads without paying for ads, and sends them straight to the calendar. Most deals close on a single call. Clients buy a lead-generation workshop, one to three months of one-on-one sales coaching, or both, at $2,500 to $6,000.
This online holistic fertility program serves a very specific client persona: a woman who has already completed an IVF cycle that did not work. For about $5K, she receives a nine-hour video curriculum across nine modules, an intake review of her existing lab markers, and 3–4 months of live weekly group sessions led by the clinical founder. Her alternative to the program is another IVF cycle at $20,000 to $30,000 that already failed her once.
This company educates potential entrepreneurs on how to build an online store that sells established American brands, generally products priced at $500 and above, and then does much of the work alongside them. Customers purchase the program through an automated webinar and can upgrade into a package that adds a dedicated coach, access to the company’s software platform, and, at the top tier, a store built for them.