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This online holistic fertility program serves a very specific client persona: a woman who has already completed an IVF cycle that did not work. For about $5K, she receives a nine-hour video curriculum across nine modules, an intake review of her existing lab markers, and 3–4 months of live weekly group sessions led by the clinical founder. Her alternative to the program is another IVF cycle at $20,000 to $30,000 that already failed her once.
This 26-year-old lead-distribution business serves the moving industry. It buys leads from a network of suppliers and resells them to several hundred prepaid moving companies and a handful of lead networks. It is a one-person, manage-from-anywhere business with roughly 85% of operations automated. The owner currently maintains the business in 1–2 hours per day from home, with no office, inventory, or payroll. Additionally, about 80% of revenue is prepaid by credit card before leads are delivered.
Founded in 1989, this company started as a premium citrus fundraising program and has built trusted relationships with schools, bands, and community organizations. This became the foundation for a technology-enabled fundraising platform now also supporting cookie dough, gourmet foods, and online donations through its sister brand. The business’s greatest asset isn’t any single product; it’s a database of more than 190,000 purchasing households built entirely through fundraising relationships, with zero paid advertising, and a proprietary platform that automates supporter outreach and now supports substantially more volume than the ~500 organizations it currently serves.
This company educates potential entrepreneurs on how to build an online store that sells established American brands, generally products priced at $500 and above, and then does much of the work alongside them. Customers purchase the program through an automated webinar and can upgrade into a package that adds a dedicated coach, access to the company’s software platform, and, at the top tier, a store built for them.