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The Company is an established employee advocacy software platform that helps enterprises turn their own employees into a distribution channel for company content on social media. Companies connect their owned media, websites and recruitment feeds, and the platform uses an automation layer to deliver relevant, ready-to-share posts to individual employees, who amplify that content to their personal networks. The product is sold to large organisations on annual recurring contracts and is operated by a lean team.
The business is a profitable, founder-led SaaS company offering an AI-powered, no-code platform that enables brands to optimize the digital customer journey in real time. Designed for SMBs and mid-market eCommerce companies, the business helps websites increase conversion rates, boost average order value, and personalize on-site experiences—without any code or engineering lift.