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This business is a YouTube channel that publishes long-form diet, fitness, and longevity content for adults over fifty. It earns revenue from YouTube advertising. The sale includes a back catalog of long-form videos, an ebook store, a supplement store, and relationships with freelance video editors. The editors handle production, the owners provide management and oversight.
Established fitness transformation program and app, selling since 2016 with $12M+ lifetime sales, 360+ paying subscribers and no ads since early 2025.