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REVENUE $978,912 INCOME $273,952 MULTIPLE 3.5x Asking Price: $959,000 This business creates and sells interactive, giftable products. Most sales come through Amazon FBA, but a growing percentage (currently 18%) come through the TikTok Shop. Gross margins are 84%. The brand has built a competitive moat through premium positioning and strong reviews of 4.6+. It outsells cheaper alternatives due to quality and a solid, unique selling proposition.
This 8-year-old Amazon FBA brand is a proven winner in a category that most sellers can’t easily enter. The flagship product has built 601 reviews and a 4.7-star rating over eight years, earning it a dual role as a newborn essential and a go-to baby shower gift. That longevity has given the account natural standing in a closely regulated category, a moat that new entrants cannot buy or replicate.