Direct-to-consumer compression sock brand for women aged 50 and over (core buyer profile 65+ per management, purchasing for leg swelling, lymphoedema and varicose veins), selling through a single Shopify store shipping to four core countries (US, UK, Australia, Canada) plus a small residual 'other markets' bucket in reporting. 157 sales-active SKU identifiers traded in July 2026, with Bamboo lines (Knee-High, Ankle, Toeless) now carrying 80.4% of assigned product sales after the December 2025 Bamboo Knee-High launch, versus 18.2% for the legacy nylon Original line.