Merge$1,900,000
A retention-focused agency specializing in email and SMS marketing, primarily serving DTC eCommerce brands across various consumer product categories. Founded in 2017, the agency operates fully remote...
This 9-year-old DTC retention agency generates 95% of revenue from retainers, reports 92% client retention, and says 85% of projected 2026 revenue is already booked.
The numbers: The asking price is $1.9M based on $1.74M in projected 2026 revenue and $589.2K in adjusted EBITDA, equal to approximately 1.1x revenue and 3.2x EBITDA. The projected EBITDA margin is 33.9%, but buyers should compare the forecast with actual 2024, 2025, and year-to-date 2026 results.
How it works: The agency manages email and SMS marketing for DTC e-commerce brands, with nearly all revenue coming from monthly retainers. Its clients operate across several consumer-product categories rather than 1 narrow niche.
The seller situation: The remote team includes 7 W2 employees and 6 contractors. The owner works between 5 and 25 hours per week across sales, strategy, management, finance, and administration, and is offering 1 month of transition support.
Worth asking: How much of the 85% booked 2026 revenue is contractually committed, and which sales and strategic responsibilities still depend on the owner?
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Matchmaker between buyers and sellers of the world’s most innovative businesses in the marketing industry, specializing in digtial agencies. Merge was formerly known as Barney.
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