Founded in 1993 as a catalog company selling specialty educational materials, this business has spent over 30 years as a trusted supplier of classroom resources for a dedicated segment of the education community. Now a modern ecommerce operation, revenue flows through three channels: direct-to-consumer sales through the website, wholesale purchase orders from public school districts (approximately 30% of revenue), and an institutional partnership with a major national daycare network (approximately 16%, spread across hundreds of locations).