This craft beer passport business sells physical booklets for $25 that grant customers a premium beverage for one penny at participating locations throughout a major West Coast market. Launched in early 2024, the business has built relationships with more than 128 participating locations across four territories, achieving 155% year-over-year revenue growth from $111K in 2024 to $282K in 2025, with $191K in seller’s discretionary earnings—a 68% margin.