Love and Fit is a boutique women s activewear and maternity apparel brand specializing in functional stylish clothing designed for pregnancy postpartum breastfeeding and everyday wear The business positions itself as a lifecycle brand for mothers offering maternity leggings nursing and hands-free pumping bras postpartum comfort wear active sets lounge sets and bundles such as hospital-bag essentials A key differentiator is their patent-pending Stay Put leggings and purpose-built nursing pumping apparel created to solve common challenges women face during and after pregnancy The product catalog spans roughly core items with over variants enabling a curated but diverse offering across size and stage-specific needs The company operates primarily as an online direct-to-consumer retailer but also sells through wholesale channels expanding reach and diversification Public data suggests Love and Fit generates approximately M in annual revenue with a lean team allowing it to maintain manageable operating costs Its customers are predominantly expectant mothers new mothers and breastfeeding women although certain Anytime pieces appeal to the broader women s athleisure market With strong repeat-purchase potential through multiple motherhood stages clear niche positioning and proprietary product features the brand presents a compelling foundation for growth through expanded marketing product line extensions and broader wholesale.