What is the business about DailyGalaxy com is an -year-old online publisher founded covering science and space news for a broad audience How does the business make money Multi-channel advertising Mediavine replaced Adsense amp Truvideo at the end of September In November Mediavine contributed of total ad revenue with a typical RPM of especially strong on US traffic and other Tier- geos Taboola MSN Transition to Mediavine and testing phase The October traffic dip is best viewed as a temporary recalibration Google retested the site after the ad layout changes and Mediavine migration editorial volume was briefly lower during the transition and consistent with past patterns similar Discover pullbacks have historically been followed by recoveries once the algorithm re-learns the site s content and cadence Headline financials Revenue Jan - June July - Nov Net Profit Jan - June July - Nov Average net profit per month is The peak recorded month was gross ad revenue in May Net profit margin Full monthly P amp L is available to qualified buyers Where does traffic come from The site has generated M page views from over M users from Dec to Dec Monthly sessions are M on average Average engagement time.