What is the business about IndianDefenceReview com is an authoritative defense-and-science news platform launched in and fully relaunched in August The relaunch replaced an outdated build with a refreshed brand a fast GeneratePress theme rebuilt technical SEO via Rank Math and Google Search Console an expanded editorial scope defense climate science space weather archaeology and a disciplined daily publishing cadence driving a rapid lift from K in August to million monthly pageviews in January How does the business make money Multi-channel advertising primary Mediavine replaced Adsense amp Truvideo at the end of September In November Mediavine contributed of the ad revenue typical RPM Taboola native Transition to Mediavine and testing phase The October traffic dip is best viewed as a temporary recalibration Google retested the site after the ad layout changes and Mediavine migration editorial volume was briefly lower during the transition and consistent with past patterns similar Discover pullbacks have historically been followed by recoveries once the algorithm re-learns the site s content and cadence Headline financials Revenue Jan - June July - Nov Net Profit Jan - June July - Nov Average net profit per month is The peak recorded month was gross ad revenue in February Net.