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Celebrating the Joy of Pickleball™ Where pickleball comes to play™ The newsletter for the absolute best in pickleball tips, travel, health, gear & more.
The backstory: I acquired this newsletter last summer, rebranded it, and published consistently through the holidays. The focus: sports betting insights—betting splits, line movement, public vs. sharp action, news, and daily slate trends—plus recurring picks from my own proprietary model. A new job created a conflict of interest, so I'm stepping away. The numbers: 16,000+ active subscribers and a 40–50% open rate—strong for a niche list (sports/entertainment averages 20–25%). Click-through is the one area I hadn't cracked yet and was actively testing, so there's clear upside for the right operator. Why it's a good opportunity: The audience is already engaged and trusts the brand. Monetize via ad space (sportsbooks, handicappers, data tools), a capping business, or a paid tier. The hard part—building and retaining loyal readership—is done.