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Display Advertising$52,419
This listing is for a display advertising business established in 2020 and operating in the culinary and lifestyle niches. The WordPress-based website offers a wide range of resources with a particular focus on Italian cuisine, recipes, and lifestyle content. Revenue is generated exclusively through display advertising, with traffic evenly split between organic search and social media sources. The Seller dedicates approximately 5–10 hours per week to the business, primarily managing content creation and updates, as well as organic search visibility, while a team of contractors handles social media content production. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network
- Multiple
- 3x
- Revenue
- $1.6K/mo.
- Profit
- $1.5K/mo.
- Niches
- Food & Drink
Display Advertising$1,021,807
This listing is for a display advertising, digital product, and Amazon Associates business first monetized in 2022 in the culinary niche, with direct content feeds to MSN, Yahoo, and Newsbreak, offering a unique opportunity to reach millions of readers each month. The WordPress site features a wealth of comprehensive guides, tutorials, and recipes primarily focused on the baking and dessert niche, supported by the seller’s professional experience. However, the brand has successfully expanded into broader trending food articles, recipe round-ups, and general cooking content—formats that can be easily outsourced—highlighting a scalable growth path that doesn't require the new owner to produce original recipes. The business attracts traffic through a robust and diversified mix of organic search, social media, and syndicated content across multiple high-authority platforms, including Google, MSN, Yahoo, Flipboard, and Newsbreak. This wide range of traffic sources offers significant insulation from fluctuations in any single algorithm. Revenue is similarly well-diversified, generated through display advertising on-site as well as through exclusive publishing partnerships with MSN, Yahoo, and Newsbreak. These syndication deals not only deliver high-RPM traffic but also produce direct revenue from articles published on these platforms. Additional income is earned through Amazon Associates and digital products, with strong potential for expansion. The affiliate revenue stream, in particular, represents an untapped opportunity for a new owner. Likewise, the large and engaged audience—over 200,000 social media followers and a newsletter with 43,000+ subscribers (still growing and maintaining a 30%+ open rate)—offers potential for more sophisticated email marketing and monetization strategies. In the past year alone, the site has received 7 million pageviews, while syndicated content drives an additional 4 million pageviews per month, amplifying reach and brand visibility. The business has seen strong growth in net profits over the past year, fueled by rising RPMs and new income sources. It operates efficiently, with the seller spending approximately 16 hours per week managing two writers and a virtual assistant. Daily responsibilities include coordinating with the team, reviewing new content, and overseeing social media and email marketing efforts. *The seller has confirmed with both MSN and Newsbreak that these accounts are transferable to a new buyer. ** Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.
- Multiple
- 2.8x
- Revenue
- $32.5K/mo.
- Profit
- $30.1K/mo.
- Niches
- Food & Drink
Display Advertising$341,440
Launched in 2009, this Display Advertising site operates in the recipe niche and monetizes primarily through Display Advertising and Affiliate partnerships. With a Semrush Authority Score of 41 and consistent year-over-year revenue growth since 2023, the site benefits from strong domain age, diversified revenue streams, and a streamlined content process supported by a photographer and an MSN publishing partner. Revenue is diversified across 66.70% Display Advertising via Raptive, 12.98% Display Advertising via MSN Syndication, 13.23% Sponsored Posts, and 7.10% Affiliate income. Traffic is primarily driven by Organic Search (66.34%), followed by Direct (17.12%) and Organic Social, primarily Pinterest (13.67%). The business maintains an email list of 9,200 subscribers hosted on Kit (ConvertKit), built largely through a “print pass” feature that captures emails before recipe downloads. The list generates a 25% open rate and 2% click-through rate, offering additional monetization potential. Content is consistently added, with up to six new posts published per month during busier periods. The seller writes the content using a structured template and trained AI assistance, while a contracted photographer is paid $375 for 12 fully edited high-resolution images and shared rights to the images. An external MSN publishing team manages MSN content distribution under a profit-sharing agreement (20% to the seller). The seller focuses weekly on updating older posts, scheduling emails and Pinterest pins, reviewing MSN content, and conducting monthly keyword research and editorial planning. The business requires approximately 10–15 hours per week to be maintained by the owner. No paid advertising or link-building services have been used, and the site has not incurred any penalties. With an established brand, aged domain, diversified monetization, and operational support in place, this business presents a scalable opportunity. Growth avenues include further optimizing Pinterest and social channels, expanding sponsored content partnerships, enhancing email segmentation and automation, and increasing publishing frequency to capitalize on its strong organic search foundation. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible for checking the site's traffic level before purchasing the listing.
- Multiple
- 2.7x
- Revenue
- $14.8K/mo.
- Profit
- $10.7K/mo.
- Niches
- Food & Drink
Display Advertising$67,828
This WordPress blog, founded in November 2016, is a resource hub for individuals exploring a lifestyle that is more intentional about alcohol consumption. The site features articles, podcasts, and personal stories designed to help people navigate their relationship with alcohol and make informed choices. The majority of the site's traffic is organically driven by its associated Pinterest account. The business is highly passive, requiring the owner to dedicate fewer than 4 hours per week. A virtual assistant handles all daily tasks, ensuring smooth operations with minimal owner involvement. *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
- Multiple
- 2.8x
- Revenue
- $2.4K/mo.
- Profit
- $2.1K/mo.
- Niches